This is how the brand's first collaboration collection performed.

The shoes are handmade in Durban, South Africa.

The Australian sisters have launched Piccolini shoes.

The activation comes as the brand celebrates the announcement of Hailey Bieber as a global ambassador.

This is how the business is encouraging customers to reuse their shoe box.

This initiative will go live this Saturday.

This new collab collection was originally slated to launch for autumn/winter. Here's why it didn't.

"This was a difficult decision that I did not make lightly."

This strategy will soon be rolled out to accessories.

"Once we find a material or element of a shoe that is resonating with our customers, we plan to roll it out to our entire range."

"Here was an opportunity to give customers more."

This is the newest addition to the brand's sustainable shoe lineup.

Chief experience officer Lee Munro discusses the strategy.

There was one particular set of heels that sold out almost immediately.

Each pair of shoes passes through 10 pairs of hands.

"People tend to forget to ask: can it be done differently?"