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“In Victoria alone, 77 per cent of mums with children under 15 are employed full-time or part-time, compared to 62 per cent 10 years ago.”
The athleisure pioneer credits this strategy for accelerating her empire.
This includes local distribution, big-box wholesale partners and a retail strategy that leans heavily on community engagement.
Over the course of her career, she built one of the country’s most enduring fashion trade shows.
The strategy is projected to create more than 1,000 new skilled jobs and $864 million in additional wages.
This comes as household spending remains soft and consumer sentiment struggles to rise out of its slumps.
The New Zealand Police Association president called it a "train wreck waiting to happen".
The range features 28 ready-to-wear pieces and three footwear styles.
A strengthening Aussie dollar is expected to bode well for the owner of Rebel, Macpac, BCF and Supercheap Auto.
This follows a 17-year battle between the global pop star and the local fashion label.
“The RBA has been looking for clearer evidence that demand is slowing," CommBank's Belinda Allen says.
The average revenue for Australian fashion manufacturers hit $414k in the fourth quarter of 2025.
The brand is targeting a total of eight stores across the United Kingdom by April 2026.
