Footwear retailer Wittner has revealed to Ragtrader that it had just re-platformed its website as COVID-19 hit Australia.
The well-timed move enabled the business to capitalise on its elevated online sales during the pandemic, head of digital Iona Shearer said.
"We were lucky enough to be well prepared to optimise our online sales and offer an online experience that the customer could enjoy whether she usually shopped online with us or not," she said.
The re-platforming also helped the business execute its 'Established' campaign and shift in brand positioning.
This shift included a greater focus on quality leathers, sustainability, corporate responsibility and inclusivity.
"I think every company had to do some sort of rebuild due to COVID," Wittner content manager Matthew Sposaro told Ragtrader of the brand refresh in April.
"We’re a heritage brand, so we are constantly reinventing ourselves to stay relevant.
"However, the impact of the pandemic has made this evolution even more necessary as consumer needs have changed," he said.