Blundstone has throttled into 2018, taking part in Europe’s biggest fashion fair, Pitti Immagine Uomo, Bimbo and Filati.
Held in Italy across the month of January, it is one of the most influential platforms for menswear and for launching new projects in men's, women’s and kids fashion.
Pitti approached Blundstone as the preferred supplier of boots to be worn by all the staff at each of the Pitti events.
In return, Blundstone’s support is being recognised in all event marketing collateral, including; website, e-newsletters and social channels.
Blundstone’s distributors in Italy, WP Lavori, will be onsite showcasing the new 2018/19 winter season.
This season includes the brand's first ever modern women’s heeled boot series.
It encapsulates the largest ever Blundstone women’s offering, along with 30+ new products across the total season’s range.
Last year, the Florentine event hosted over 1,220 brands in an exhibition spanning across 60,000 sq. meters and attracting over 30,000 visitors.
The event is expecting to achieve similar results in 2018.