The Athlete’s Foot has Australia’s most satisfied shoe store customers, according to data analysis over a one year period.
According to Roy Morgan Research, it tracked a satisfaction rating of 87.1%, an increase of 3.9% on a year ago.
Close behind are Spend Less Shoes with a customer satisfaction rating of 85.9% and Williams The Shoemen on 83.9% – both of these shoe stores improved their customer satisfaction ratings from a year ago.
In contrast, Payless Shoes with a customer satisfaction rating of 82.4% and Mathers on 79.1% lost ground over the past year.
Roy Morgan Shoe Store Customer Satisfaction
Source: Roy Morgan Single Source Australia, September 2016 – August 2017. n=14,787. Base: Australians 14+.
Roy Morgan Research CEO Michele Levine said it was a solid result.
“The Athlete’s Foot has continued its strong performance in 2017 winning the monthly Roy Morgan Shoe Store Customer Satisfaction category in August with a rating of 87.1% ahead of Spend Less Shoes on 85.9% and Williams The Shoemen on 83.9%.
“The Athlete’s Foot last won the Annual Roy Morgan Shoe Store Customer Satisfaction Award in 2015 and with just four months to go they’re in a good position to take back the Annual title from 2016 winners Spend Less Shoes.
“Achieving high customer satisfaction results is a vital metric for retail businesses looking to maximise customer retention in an increasingly competitive marketplace. The arrival of giant US retailer Amazon is set to add further pressures for existing retailers."