Munro Footwear Group has launched its 'For Every Generation' campaign for its Diana Ferrari brand.
Acknowledging its almost 50-year heritage in the Australian footwear space, the campaign explores the idea that a pair of Diana Ferrari shoes suits any stage of a woman's life.
Munro Footwear Group GM of marketing Paul Baddeley said that the concept of Diana Ferrari staying with women throughout their lives is how the business evolves the brand.
"The idea of Diana Ferrari being for all women regardless of life stage is core to how we continue to develop the brand.
"Diana Ferrari is a brand that Australian women have connected with for almost half a century, and we ensure that this woman is represented across our brand touchpoints.
"This latest campaign taps into the nostalgic sentiment that women of every generation feel for Diana Ferrari, exploring what the brand means to them," he said.
So far, the three Instagram videos sharing the campaign have generated 1,025 views over the past three days.
The campaign follows a strong AW21 season launch, which showcased the connection between Diana Ferrari and its Australian heartland.