Puma Oceania is set to challenge the status quo on gender equality in Australian sport with the launch of a new podcast series.
The 'Fearless Podcast Series' will deep dive into discussions with six female athletes at the top of their game, amplifying the voices of women in sport.
The podcast forms part of Puma's international campaign, 'She Moves Us' which showcases women who have made it to the top, despite operating in male dominated fields.
The campaign aims to provide a female perspective and celebrate the many ways women have moved the needle, the conversations, the expectations and the narrative around gender equality.
"Puma is a brand immersed in sport and culture, and we wanted to create an environment where our athletes and partners can share their experiences and insights," Puma Oceania senior head of marketing Neysa Goh said.
"Our hope is that these conversations will not only inspire a younger generation of athletes coming through, but also help to create significant change so they do not have to tackle the same issues we are facing now, in years to come," she said.
The ‘Fearless Podcast Series’ has been produced in partnership with On Her Game, a podcast hosted by award-winning sports journalist Sam Squiers.
Through the series of episodes, Squiers will speak to six athletes about a range of topics including racism, equality, leadership, fearlessness, female empowerment, relationships and their own personal journeys in sport.
Guests on the podcast will include; Queensland Firebirds netball player Jemma Mi Mi; Australian Olympic hurdler Liz Clay; Brisbane Bronco NRLW player Ali Brigginshaw; Richmond AFLW player Sabrina Frederick; Netball Victoria and Melbourne Vixens CEO Rosie King; and, Richmon Football Club president Peggy O’Neal.
"Puma is a perfect partner for On Her Game," Squiers said.
"We want to empower female athletes to share their stories, raise their voices and create a positive future for women in sport," she said.
Puma Oceania GM Daniel 'Pancho' Gutstein added that the business hopes the podcast series will further support change to create a more equitable world.
"At Puma we believe in the power of sport to move culture forward.
"It’s important that as a member of the community we participate in and support conversation that drives positive change.
"For many men, and even women, they shy away from discussing gender issues for fear it may negatively impact their career.
"We have made a commitment to drive for equality on and off the field.
"Creating an environment for important and high impact stories that stimulate thought, encourages ongoing dialogue and supports positive change is an important part of that commitment.
"We all have a responsibility to make a better, more equitable world.
"Women know what needs to be done, but the burden of change cannot rest on their shoulders alone.
"We men must listen and actively participate to support and enable positive and sustaining change.
"I have two young daughters and it is my hope, that through a shared commitment by all of us, their generation won’t have to fight for equality on and off the field because it will just be a basic truth of life," he said.
The 'Fearless Podcast Series' has launched today May 21.