JD Sports has announced its second Melbourne store, to be located in Highpoint Shopping Centre.
The launch will mark the brand's fifth store in Australia since officially launching in April this year.
The 450sqm space is the second largest store in the current fleet to date and will feature over 50 store exclusives including sold out and limited edition styles.
To celebrate the launch of JD Sports into the area, Highpoint is celebrating with its inaugural ‘Sneaker Party’.
Running from November 9 to 12, the activity will include a sneaker suite, showcasing all the exclusive product and styles from the brand with an interactive ‘Instagram Studio’.
Customers can capture their fashion moment in the booth, and share it to social for their chance to win their choice of sneakers from the display.
JD Australia head Hilton Seskin said the second Melbourne store was born out of early success in the city and growing consumer demand.
“After the phenomenal response to our Melbourne Central flagship launch, we are excited at JD to round out 2017 with another Melbourne location to satisfy consumer demand for JD Sports exclusive product.
“JD Sports is a digitally focused retail environment that has a wide range of footwear and apparel for men, women and children.
"We have been able to achieve great results by presenting the customer with the best product and by leveraging the retail theatre that JD Sports is known for globally.”
JD Sports Highpoint will officially open its doors at 8:30am for launch product and 9:30am to the general public on November 9.