Iconic French footwear brand Bensimon is launching into the Australian and New Zealand markets.
Known for its range of colourful sneakers and tennis shoes, Bensimon has forged a distribution partnership with Zoe Kratzmann footwear.
In addition it will also aim to boost its wholesale business in the market, exhibiting at Life Instyle Melbourne in August.
The brand's founder and creative director Serge Bensimon said he is thrilled to be partnering with Kratzmann and expanding the brand's reach.
“Australia has the perfect lifestyle that sits so well with the tennis Bensimon ethos - it’s a natural fit!”
Kratzmann believes the next stage in introducing the brand into its fold will be through forming brand partnerships.
“With their effortless style Bensimon fits seamlessly into the Australian way of life and we will be collaborating with Aussie designers to create brand partnerships locally to replicate how France spread the fashion and lifestyle message internationally.”