Footwear brand Emu Australia has announced it will open its first global standalone store in Sydney CBD later this month.
Located at 220 George St near Circular Quay, the brand has aimed to set itself up at a major thoroughfare for tourists and commuters.
Key fixtures of the store will include customised features including a pearl white wave wall matching its siganture shoe soles, large placement TV screens and wood highlights.
The store will offer its complete 365 day range including Platinum Australian, Beach, Balance, Originals and Waterproof collections.
Emu Australia currently operates out of Geelong and is reportedly stocked in over 70 countries in 5000 retail sites as well as through its online store.
The Sydney store is set to open on January 28.