Cole Haan Australia is set to launch its new sustainable shoe, Generation ZERØGRAND II, into David Jones and The Iconic.
The new shoe is the first to be part of the brand's new Change Forward initiative - a commitment to better their operations and products to benefit the environment.
The Change Forward pledge sees Cole Haan actively seek naturally derived or recycled materials for many of its product components and builds on previous changes the business has made in its supply chain such as the introduction of recycled materials in packaging and shipping cartons.
The commitment also ensures that going forward, all products labelled sustainable will include a minimum of 25% naturally derived or recycled content by weight.
Cole Haan brand marketing manager Australia Amy Sanders welcomed the launch of the new line.
"The development of Cole Haan’s new Change Forward initiative proves how serious we are about sustainability, reducing waste, recycling and creating products with thoughtful design.
"The inaugural product in our Sustainable category is the Generation ZERØGRAND II.
"The performance sole unit is constructed with Cole Haan’s incredible FlowerFoam which is made from a minimum of 25% natural dandelion rubber, and additionally features materials sourced from recycled plastic bottles (rPET), vegan microfibre and recycled materials," she said.
The shoe's vegan microfibre suede is made with 21% recycled content, while the reconstituted felt fabric is made with 85% recycled plastic bottles (rPET).
The laces are also made from 100% rPET material.
Meanwhile, the footbed is created using 5% recycled rubber, 15% production waste foam, and a fabric topsheet made from 100% rPET.
"We are thrilled to launch the Sustainable range into Australia as well as announcing Men’s Generation ZERØGRAND II styles will be launching in The Iconic and David Jones in March," Sanders added.
"We are looking forward to adding to the category," she said.
The Cole Haan Generation ZERØGRAND II is available on the Cole Haan website now and retails for $250.