Accent Group is set to add another brand to its large portfolio, after being named as the new exclusive distributor in Australia and New Zealand (ANZ) for Reebok.
Accent Group has been appointed by Reebok's new owners Authentic Brands Group (ABG) as the ANZ distributor for an initial 10-year term.
The deal will come into effect once the ownership of Reebok moves from previous owner Adidas AG to ABG, which is expected to close in the first quarter of 2022.
Accent Group will then commence distribution and delivery by the second quarter of 2022.
Accent Group CEO Daniel Agostinelli said the business will work with ABG to grow Reebok in the ANZ market.
"Reebok is an iconic global brand that needs no introduction.
"We are delighted to be the new distributor in Australia and New Zealand.
"The Reebok distribution agreement further strengthens Accent Group’s competitive moat – a broad and deep portfolio of international and vertical brands that is digital first, customer obsessed, and delivers product differentiation and strong margins.
"Our plans are to grow the Reebok brand in ANZ through the brand’s existing wholesale accounts, direct to consumer online sales and through our multi-brand retail banners," he said.
ABG CEO Corey Salter welcomed the new partnership with Accent Group.
"We are excited to implement the new global strategy for Reebok.
"Accent Group is an industry leader and we are thrilled to partner with them in this important region," he said.
Accent Group's retail banners including Glue Store, Stylerunner, Pivot, The Trybe, Platypus and Hype DC all stock Reebok already.
Adidas agreed to sell Reebok to ABG for €2.1 billion (AUD$3.3 billion) in August 2021.