Rivers marketing manager Hannah Gallo joins our Q&A series to discuss career, store strategy and future growth.
How did you get your start in the industry?
I started my career working as an in-store stylist for Crossroads.
During this time, I worked closely with the Crossroads VM Manager who recognized my passion for in-store merchandising.
I was lucky enough to be recruited as a VM Coordinator and I looked after the merchandising across over 200+ stores across the country.
Since then, Crossroads has become an exclusive online department store & I supported the online team to bring the Crossroads brand identity to life.
Through this experience I gained online exposure & was ready to focus solely on Marketing, which lead me into my current role as Marketing Manager at Rivers
What does your day-to-day look like?
Every day at Rivers is different; I can be on location at a photoshoot, planning a campaign launch with the team, or working on a catalogue. I am lucky that I get to be involved across different aspects of the business, no two days are ever the same!
Rivers releases Catalogues every two weeks, which allows me to work closely with the studio team, the brand graphic designer and the online team, to ensure that the Campaign is consistently executed across every channel within the brand DNA.
What challenges do you face in your role and how do you overcome them?
COVID19 definitely presented a challenge as our customer was predominately an in-store shopper.
However the team and I worked tirelessly to support our customers move to online. I am so proud that as a result of this focus our online sales have seen strong growth and continue to grow as our customer become more & more confident in shopping online.
What's been a highlight project?
The highlight moment from my time at Mosaic was this year, with the launch of our brand new Rivers Mega Outlet concept store.
The Mega Outlet is a one-stop-shop where customers can shop big brands such as Tommy Hilfiger, Levis and Adidas as well as Rivers and our sister brands such as Millers and Rockmans.
I worked closely with the VM team to develop a completely new look in store, changing everything from the fit-outs to the creative collateral throughout the store.
The launch of this store has been so successful, and we are now in full drive to deliver 100 more stores over the next few years.