The playing field for marketers is as challenging as ever, with increased local and international competition, new emerging technologies and a consumer who's paying closer attention to their spending.
But this is just another day at the office, with many marketers in the fashion industry pushing against the tide. And this means trying new tactics to entice shoppers.
Whether its superimposing digitally created garments made using 3D design technology onto model shots, utilising artificial intelligence (AI) to both ideate and speed up marketing production or drumming up new national campaigns to attract and retain new customers.
And so, Ragtrader has scoured the industry to spotlight the top 15 greatest fashion marketers for 2024.
DOWNLOAD THE MARKETING 15 LIST HERE
Our Marketing 15 list is sponsored by Impact.com.