As New Zealand Fashion Week (NZFW) kicks off, ragtrader.com.au shines a spotlight on its emerging designers. Introducing, Wynn Hamlyn.
The business
How many pieces are in your average collection and what are the average price points?
Generally, my ranges are around 20 pieces. I include a large scope of pricing so t-shirts at $150 and coats at $950.
How many wholesale accounts and/or stores does your brand currently operate?
Currently five stores within New Zealand only.
What do you see as the biggest challenge facing New Zealand designers?
Sourcing new and interesting fabrics and generally our proximity to the big markets.
What do you see as the biggest opportunity?
Being young and being able to show collections to people internationally so early in my career.
The collection
What is the inspiration behind your collection at NZFW?
The collection was inspired by Axminster Carpet from the 80’s. The idea expanded to furnishings and textures from the era.
What are some of the core fabrications used?
As the feel of the collection drew towards the 80’s, I used denims, cable knit jumpers, and also velvet (made from the same technique of carpet, using piles in the textile).
What about key embellishments and detailing?
Key embellishments are oversize eyelet holes. They are technically curtain rings. They go along with the Axminster Carpet idea – interior furnishings.
Where will the range be manufactured?
The range will be entirely made in New Zealand.
The designer
What is a break through moment you are most proud of?
My first stockist – until that point, I had no idea how the industry worked or how I would be able to sell my clothes.
What is the biggest career challenge you've faced and how did you overcome it?
My biggest challenge since launching has been the sheer amount of work – and things to have in place. And my solution to this problem was realising that I don’t have to do everything on my own – delegation is key. There are people who can do specialised jobs much better than I can.
Finally, where would you like to see your brand in five years?
In five years, I see the brand being truly international. Wynn Hamlyn will have been constantly growing and producing bigger collections, but for the same reasons – for the love of the art form and to build confidence in the women who wear them.