Australian fashion retailer Witchery will unveil its new look Chadstone flagship store on Thursday, September 19 following the business' recent rebranding.
The new store includes sustainable features such as LED lighting and 3D-printed light fixtures, alongside eco-friendly paints and lime washes, with cork tiles in the fitting room walls.
It also includes 3D-printed furnishings such as stools, vessels and pots, made from 98 per cent recycled plastics, with 50 per cent of these materials sourced from New Zealand.
Witchery also commissioned Australian designers Zachary Frankel and studio Henry Wilson to compose a range of unique furniture and objects, and tapped Australian ceramicist Milly Dent to develop clay pieces in collaboration with interior stylist Sarah Ellison.
Miniscapes foliage and handmade pots are also featured throughout the store, crafted by founder and landscape designer Clea Cregan.
Witchery will give away $50 vouchers to the first 50 customers in-store on Friday, September 20, as well as running a consumer promotion to win a shopping experience valued at over $3,000 across the weekend, open to any customers who shop and sign up to its loyalty program.
“We are thrilled to unveil our newly redesigned Witchery Chadstone store, which offers our customers a truly elevated and memorable shopping experience,” Witchery head of retail Katrina O’Donoghue said. “The refreshed store not only reflects our commitment to outstanding quality and design but also incorporates sustainable elements that align with our vision for the future.
“The new look offers an aspirational and modern space where customers can shop effortlessly, engage meaningfully with our team, and feel inspired. We have a complimentary in-house stylist available to our customers.
“Our ultimate goal remains to empower women to look and feel confident in every aspect of their lives – whether at work, on the weekend, or for special occasions.”
The store is located on the ground floor in Chadstone Shopping Centre. Witchery has a total retail footprint of 137 across Australia and New Zealand, including 76 stores and 61 concessions across Myer and David Jones.