Supre has marked 35 years in business by taking to the seas.
Over 60 influencers and customers, including popular Youtuber Georgia Productions, set sail on Queensland's Noosa River to preview the brand's new season collection.
Supre head of product Leah Summers took guests through the latest trends, including mix and match swimwear, shirred tops, printed dresses and best-selling denim shorts.
"Over the last 35 years, our collections have gone through a big transformation," she said.
"Our product is looking more elevated than ever before and our girl is responding really well. We're using better fabrics, creating better fits and ultimately seeing better quality in our ranges.
"We are focused on creating affordable, effortlessly cool fashion, always grounded in denim."
Supre's social platforms have over one million followers, with the #SupreSailsAway event staged specifically to shoot content.
This included branded life rings and fenders lining the stern, two swings hanging on the upper deck and DJ influencer Flex Mami on the decks.
Supre GM Jodie Bongetti said the event was a first for the brand.
"With our product looking better than ever and a strong, consistent brand voice, we felt it was the right time to showcase who we are as a brand and get our customers onboard for the next chapter, no pun intended."