Australian bridal and loungewear label Homebodii has officially opened its first bricks-and-mortar store at Pacific Fair Shopping Centre on the Gold Coast.
The now global brand found its start in the Gold Coast and the new store will offer shoppers an experiential shopping experience via the onsite embroidery and personalisation station.
Alongside its loungewear offering, the store will also house a range of curated range of coffee table books, premium eatable products and fine jewellery.
Homebodii founder Ingrid Bonnor said that the brand was delighted to open its first store on the Gold Coast.
"We are so excited to be opening our first store at Pacific Fair.
"Homebodii was born on the Gold Coast so it was the perfect location for us to kick off our pop-up stores which we plan to be the first of many throughout Australia.
"We wanted to offer an experiential shopping experience like no other not only with our Homebodii collections but by adding some of our favourite products from throughout the world to really bring the brand to life and offer our customers something that they can’t get anywhere else.
"Since launching in 2012, Homebodii has always been about the special occasions that our customers seek us out for.
"From a bride's wedding day, a new mother's hospital loungewear to personalised sleepwear for Christmas eve with the family, we wanted to make sure our store has that exact same special feeling," she said.
Over summer, the store will host mind, body and spirit workshops from industry leaders.