Tonight, more than 100 brands will participate in Australia's first InstaNight Shopping event.
In celebration of the new Shopping tab on Instagram, brands will offer shoppers special deals through their accounts or through the new Shop tab, for one night only.
Fashion brands participating in the event include Beginning Boutique, JD Sports, Camilla and Marc, City Beach Australia, Culture Kings, Just Jeans, David Jones, Oroton, Dotti, Platypus, Glue Store and more.
Speaking on its involvement, David Jones marketing communications GM Georgia Hack said the initiative complements the retailer's wider digital strategy.
“David Jones is excited to partner with Instagram on this new initiative.
"Instagram is a key social media channel to connect our brand with consumers.
"Offering customers incredible exclusive offers through Instagram and our digital channels is part of our ongoing strategy to innovate and connect with our customers, however they choose to shop with us," she said.
InstaNight will take place from 6pm tonight, December 03.