Guess, Aje and Boss have each opened new stores at Westfield Doncaster in the lead up to Christmas. This includes Australia’s first Guess Kids store and Victoria’s second Aje Athletica.
The full line up of new retailers include Guess, Guess Kids, Steve Madden, Boss, Aje Athletica, Keiko, Princess Highway, Martha Jewellery, Kiehl’s, and Allkinds, as well as dining retailers Feekah Café and San Churro.
Alongside the new retailers, Westfield Doncaster has seen upgrades and relocations in recent months to Lululemon, Tony Bianco, Review, Pandora, Koko Black and Arman Jewellery.
In an Australian-first, Guess Kids has opened its doors with a range catering to children aged from newborn to 14 years. Located on the ground floor, the store is adjacent Steve Madden, with both Guess and Madden brands licensed under Signal Brands Australia.
Boss has also reopened in-centre, bringing its range of mens and womens apparel and accessories.
Westfield Doncaster centre manager Karla Quinn welcomed the new and upgraded stores.
“We’re thrilled to be welcoming a number of anticipated retailers to Westfield Doncaster, giving our customers even more choice to shop the world’s most sought-after brands,” Quinn said. “We’re always working to evolve our offering to meet the tastes of our customers, and we think the community will love the introduction of these brands in the lead up to Christmas.”