Empty stores. Cancelled orders. Warehouses full of stock.
These are some of the issues designers have been faced with in the face of COVID-19.
Now a three week initiative, We Wear Australian, is aiming to help brands shift inventory.
Morrison and Showroom-X founder Richard Poulson is leading the charge, with the support of industry associations.
“The Australian fashion industry has never experienced tougher times, but we are a creative and resilient industry, by uniting and putting a spotlight on the industry impact and response we are able to support each other and contribute to the rebuild of Australia," he said.
We Wear Australian is a three week initiative to drive awareness and sales to Australian designer’s eCommerce sites.
Each designer will be offering special offers on their new season merchandise.
We Wear Australian participating brands will make a cash or clothing donation to support two Australian charities.
These include Dress for Success, which assists women wanting to return to the workforce, and Thread Together, which takes excess new stock from designers and redistributes to vulnerable people.
Australian Fashion Council CEO Leila Naja Hibri praised the venture.
“Despite the havoc of these unprecedented times, it is so wonderful to see the Australian fashion community step up and come together.
"For those who can, please support your favorite Australian designer by buying Australian and wearing Australian.
"Help Australian fashion unite, help Australian fashion survive.”