Global intimates retailer Victoria’s Secret is opening its third full-assortment store in Melbourne.
This brings the brand’s total retail count in Australia to seven, including two outlets and another two full premium stores in New South Wales and Queensland.
The new Victoria’s Secret store will be located at Highpoint Shopping Centre, and includes an updated fitting room experience within an open concept design. It will house the brand’s entire assortment across intimate apparel, fragrances, body care and loungewear.
The store will also offer one-on-one complimentary bra fitting appointments, with no appointment required.
Victoria’s Secret at Highpoint Shopping Centre will officially open on August 2, 2024.
Victoria’s Secret is a Fortune 500 speciality retailer listed on the New York Stock Exchange, comprising both its namesake brand as well as Victoria’s Secret PINK.
The business manages 30,000 associates worldwide in a retail footprint of around 1,350 retail stores in approximately 70 countries. It also operates online, with a dedicated website for Australia.
In the year ending February 2024, Victoria’s Secret attracted a revenue of US$6.1 billion (A$9.28 billion), down from a peak of US$6.78 billion in the year to February 2022.