Venroy has launched its 'endless summer' collection online and in stores today.
The brand said while others are placing their autumn/winter collections on shelves, it is consciously bucking this trend.
"Venroy is offering a wardrobe intended for the climate we currently live in."
The collection features items for men and women, with knitted tanks, tie-string shorts, ruffled midi tops for the latter.
The men's range includes illustrated boardshorts in rusts and mustards, while tobacco and marine blue feature in new styles for women.
Linen remains hero, however other fabrics such as the knits have also been re-introduced.