Van Heusen is launching its latest collection with a bang, bringing on Australian extreme air racer Matt Hall to front the campaign.
The Van Heusen (VH) Commuter collection centres on stretch, cooling and crush-resistant properties, allowing men the flexibility to move comfortably in their suits.
The campaign video shows Hall 'commuting' to his destination, performing flips and tricks and flying at g-force speed in his plane while wearing the new VH collection.
Matt Hall in the Van Heusen campaign video.
Hall has also served as one of the VH 'mentors' and in a statement on the brand's site, Hall said that being able to move freely in a suit is incredibly important to him.
"I’m a dynamic person, I’m flying planes and when I’m not racing planes I’m out there doing a lot of movement, giving a lot of talks on stage and when I’m doing that I’m moving my hands around because what I’m talking about is exciting stuff.
"If I can’t move, I feel stifled in my own personality so having something that I can really move around in is extremely important to me to maintain who I am. The suit is a part of me when I’m on stage presenting," he said.
The Commuter collection contains over 25 pieces and has been designed in Australia.
It is available now from Myer, the VH retail stores and website and retails for between $69.95 to $320.00.