Australian brand Vacay Swimwear is seeking local and international expansion in its wholesale operations.
In November last year, the brand reported $1 million in turnover, mostly driven by Black Friday sales.
Speaking with Ragtrader, Vacay founders Corey Decandia and Jordy Kallios (pictured) said the brand’s product range is growing rapidly in Australia..
The pair cited heavy investment in wholesale channels, as well as social media platforms such as TikTok, radio, Pinterest, and Snapchat for growth.
“As the brand is evolving, it's important to be everywhere, and in this current climate keep diversifying your marketing resources by not relying solely on one advertising platform,” Decandia said.
Vacay Swimwear is stocked in over 200 retail stores across Australia, including David Jones and independent boutiques.
“We are currently developing more of an emphasis on growing our wholesale channel to further expand awareness and grow into one of Australia's largest men's brands,” Decandia said. .
“Being an Australian brand at heart, we never forget where we started and have some seriously exciting projects on the horizon for our Australian community,” Kallios added.
As well as local expansion, the brand is planning to grow its international wholesale footprint, which Kallios said is already at 120 retailers across US and Europe.
“After recently returning from a trip to the USA, we have huge expansion plans in the North American market, both through online and wholesale, as the population in America is essentially 16 times bigger than Australia,” Kallios noted.
“We see stronger growth opportunities to develop the brand through this particular market. The reason for this is that since 2021, the USA and Canada make up 67% of our annual sales revenue.”
The brand has also signed contracts with “multiple” global hotel chains as well as a major European online retailer.
“Since then, our brand has had exponential growth and is quickly becoming a household name throughout these regions,” Kallios said.
“Realistically, the opportunities are endless, with the sky as the limit. With many international collaborations on the horizon, our brand is gaining strong international recognition, and allowing us to enter new markets we never thought was possible from when we first started the brand in 2017.”
Decandia said Vacay Swimwear has been “overwhelmed” by rapid growth through the pandemic.
“We believe COVID-19 has helped businesses in the online space achieve and reach phenomenal numbers that no one thought was possible,” Decandia said.
“The reason for this is due to disrupting people's normal buying habits, which meant they were forced to buy online as opposed to through bricks and mortar.
“However, now we are saying wholesale increase back to pre-covid conditions, which is very exciting.”