Uniqlo Australia has spent more than a year on its latest pet project.
The brand today confirmed the location of its first-ever Sydney flagship store, just days after unleashing a dedicated pop-up store to test the waters.
The debut Sydney store will open doors on level one of the MidCity shopping precinct at the heart of the iconic Pitt Street Mall shopping strip.
View pictures of the Melbourne store here.
Uniqlo has remained tight-lipped on an exact launch date, but has confirmed that the store will be up-and-running by the end of the year to showcase the spring/summer 2014 collection.
The store, reportedly more than a year in design planning, spans the entire first floor of the shopping centre – 1,485 square meters in total.
Designed to be a true showcase for the Uniqlo brand, the Sydney store will offer visitors a full line-up of Uniqlo apparel range, including menswear, womenswear, kidswear, and babies’ clothes.
The MidCity Uniqlo store will also debut with the spring/summer 2014 collection, which will include core items such as: premium linen, polos, and the brand’s well-known AIRism range.
Commenting on the impending launch of the brand's flagship Sydney store, Uniqlo Australia CEO Shoichi Miyasaka said the permanent store would cement Uniqlo's presence in the market and was always part of its local expansion plan.
“Australians have really embraced Uniqlo and its ‘LifeWear’ philosophy, both in Melbourne and through the online store. Opening in Sydney was always the next logical expansion across the Australian market.
“Our focus on and commitment to providing exemplary customer service has held us in good stead – and we are looking forward to offering Sydneysiders the full Uniqlo experience in store.”
The expansion of Uniqlo stores in Australia continues the brand’s active growth in the Asia Pacific region.
It follows Uniqlo store debuts in Melbourne just last month, Indonesia in 2013, the Philippines (2012), Thailand (2011), Taiwan (2010), Malaysia (2010), and Singapore (2009).
Uniqlo has said it views Australia as “a key market in the Asia and Oceania region”, and remains focused on continuing its growth in the country.
Details of Uniqlo's Sydney Store
Store name: Uniqlo MidCity
Address: Level One, Mid City, 197 Pitt St Mall, Sydney NSW 2000
Total sales floor area: 1,485 sqm
Launch date: Spring/summer 2014