Global sporting brand Under Armour has launched a new brand platform titled ‘Live in UA’ tailored exclusively for the Australian market.
This locally produced campaign promotes an expanded range of apparel, footwear, and accessories covering all areas of the sportwear space.
The campaign also hints at the brand’s latest men’s and women’s autumn and winter essentials.
"At Under Armour, we believe that every moment is an opportunity to perform at your best," Under Armour AU/NZ managing director Fernando Reani said.
"With the 'Live in UA' collection, we're redefining athletic wear by providing our customers with versatile pieces that seamlessly adapt to their dynamic lifestyles, whether they're going out for a run, sweating it out at pilates or heading out for a casual day."
Under Armour’s campaign features sport and fitness talent including UA athlete and professional rugby union winger Mark Nawaqanitawase.
The ‘Live in UA’ collection includes trainers, leggings, woven pants, jackets, and shorts.
The campaign will roll out across all of Under Armour Australia’s digital brand platforms and nationally in UA Brand Houses and out-of-home marketing placements.
The ‘Live in UA’ campaign will also feature with trade partner Rebel through its in-store and online channels as well as a media campaign across retail out-of-home, broadcast video and on-demand (BVOD) and paid social.