The first-ever collection between Global athletic brand Under Armour and Australian custom teamwear provider ISC Sport has just been unveiled, alongside an online 'Customiser' tool.
This comes two months after Under Armour made an investment in ISC, becoming a shareholder of the local business.
The Basketball Teamwear Range includes fully customisable on-court jerseys and shorts, training wear and sideline.
The core styles include Pro Basketball Jersey and Shorts, created in collaboration with Under Armour’s global product team. According to Under Armour, the core styles are lightweight and include mesh construction for breathability.
“The partnership with ISC Sport represents a powerful combination of UA's global brand strength driven by innovation and ISC's local market expertise, quality and speed to market,” Under Armour ANZ managing director Fernando Reani said.
“The Basketball range is a testament to our shared vision of making high-performance custom teamwear more accessible for athletes across the region.”
According to ISC, the newly launched online ‘Customiser’ tool allows teams to create bespoke designs in real-time from a diverse product range, with sizes range from XXS to 8XL for men, 6 to 24 for women, and 4 to 16 for kids.
Over the next year, Under Armour and ISC’s offering is expected to expand across multiple sports.
“This launch is just the beginning,” ISC Sport CEO and managing director Jason Schulman said. “We will be expanding into other sports, including cricket, netball, touch football, rugby league and rugby union.
“Together with Under Armour, we’re reshaping teamwear in Oceania – giving clubs and athletes at every level access to premium and customisable solutions like never before."