English sportswear brand Umbro is pushing back into the Australian market with a stockist rollout and a dedicated online channel.
Umbro street culture, team kits and sports performance products are now available at Ultra Football, selected Intersport, Sportspower and selected sport specialty stores, with the full collection and brand collaborations available on umbro.au.
The sporting brand has also launched an entry-point range of active and athleisure wear at Big W stores nationally.
The local rollout is being managed by Designworks International, a key subsidiary under Brand Collective.
“We're thrilled to bring Umbro to Australian shores, a country with a rich sporting heritage of its own,” Designworks divisional general manager Brooke Norton said.
“Our aim is to provide athletes and sports enthusiasts with top-quality apparel and equipment that not only enhances performance but also reflects their passion for the game."
Umbro designs merchandise for more than 120 teams globally., and is the official team kit supplier for renowned clubs like West Ham United, AFC Bournemouth, and Huddersfield Town.
“From grassroots to the highest level of the professional game, from players to fans, from the pitch to the stands, from the stands to the street - there is Umbro,” Norton said.