Ugg Express has teamed up with mental health organisation the Black Dog Institute to launch 'Wear Your Uggs Day.'
The inaugural day encourages Australians to wear their ugg boots to work, school, or even at home, to support the work of the Black Dog Institute in helping people who are struggling with their mental health.
To get Aussies kitted out for the day, the campaign is encouraging shoppers to purchase a new pair of uggs from Ugg Express were 10% of sales will be donated to the Black Dog Institute.
For those who already have a pair, direct donations can be made via the Ugg Express website.
Ugg Express marketing manager Laura Li welcomed the partnership.
"At Ugg Express, we continually look for ways to support institutions who are creating a better world for us all – and The Black Dog Institute is doing just that.
"Especially during this difficult time, we are so honoured to be able to assist Black Dog Institute in the incredible work they continue to do, and of course we all love any excuse to wear our uggs," she said.
The partnership comes the Black Dog Institute recorded a heightened state of anxiety during the pandemic, as well sustained uncertainty about the future.
According to the organisation, three quarters of Australians claimed their mental health worsened due to the pandemic and more than 80% of those also said they felt very uncertain about the future.
Black Dog Institute director funding and partnerships Karen Elliff said that Wear Your Uggs Day is a great way to get people thinking about their mental health.
"We are excited to be partnering with Ugg Express and have enjoyed working with the team on this project.
"We are looking forward to seeing people wear their boots on June 1 around the country, knowing it is helping us continue our research and programs at the Black Dog Institute," she said.
Ugg Express will begin raising funds for the Black Dog Institue from tomorrow, May 1, until June 1.