American footwear label Cole Haan has launched in Australia via a partnership with True Alliance.
The brand will join other international brands in True Alliance's portfolio including The North Face, Speedo, Ugg, Lacoste and Wrangler.
Cole Haan is available to Australian customers via its local website, which features Australian currency and buy now pay later methods.
True Alliance Cole Haan brand manager Adam Hendler said that the business is thrilled to bring the brand to Australia.
"The Cole Haan brand embodies the very essence of premium craftsmanship, innovation and style that we are very proud to bring to the Australian market.
"Adding this brand to our portfolio is in line with the True Alliance philosophy of partnering with global, category leading brands and we are working very closely with Cole Haan to ensure their first foray into the Australian market will deliver exciting products as well as quality and value to our local consumers," he said.
Cole Haan is known for creating dress shoes that wear like sneakers and its new website stocks best-selling styles including ZeroGrand and OriginalGrand.
Cole Haan senior VP international Adrian Santos welcomed the partnership with True Alliance.
"True Alliance is a renowned operator of premium brands in Australian and New Zealand markets.
"We take great pride in partnering with them as we continue to propel the Cole Haan brand forward in the Asia-Pacific region.
"This is an important milestone for us as it marks yet another successful market introduction of the Cole Haan brand outside of North America," he said.