Trenery has reopened its Albert Park store in Victoria, forming part of a data-driven brand refresh by the womenswear retailer launched mid-last year.
The Albert Park store is now the second across its 35-store fleet to receive a refresh, following Brighton, Victoria in November last year.
The new store is situated across the road from its original location, and houses a similar design concept to the Brighton store, as well as commissioned works by Australian creatives such as Sydney-based artist Camie Lyons.
Trenery Albert Park will exclusively carry the full womenswear collection.
“I'm delighted that we continue to call Albert Park home, and to unveil our refreshed store concept in this beloved location,” Trenery GM Melanie Remai said.
Head of marketing Paul Conti said the Albert Park community is important to the brand.
"Zsuzsanna and the store team look forward to welcoming customers back to the store to experience our women's collection."
The data-driven brand refresh of Trenery was launched in August last year.
The brand has currently updated its website with a new logo and landing page, which is being stretched across all the brands other channels, including 36 David Jones concessions, 12 new Myer concessions, 35 owned stores across Australia and New Zealand, and 25 Woolworths department stores in South Africa.
The brand is also sold online via The Iconic and Qantas Marketplace.