Former Tigerlily CEO Travis Wright has been appointed to a new role in a new industry at Australian digital firm Ecommerce Equation as the new chief product officer.
Wright's new position is newly created amid expected global growth in the online trading space to $2.7 trillion by 2026.
She was the CEO of Tigerlily for three years and left the brand recently after it was acquired by Seafolly. Prior to Tigerlily, Wright founded her own travel brand Travel by Travis and worked her way up to general manager of womenswear brand Esther & Co via digital-lead roles.
Ecommerce Equation was founded in 2020 and teaches eCommerce operators to inhouse marketing functions. In February this year, the company entered into a strategic partnership with Glow Capital Partners, an Australian private equity fund.
In her new role, Wright will oversee core functions for EE customers, including continuing to develop proprietary curriculum and managing coaching experts.
“Travis brings a unique blend of strategic vision, hands-on experience, and empathetic leadership to Ecommerce Equation,” founder and CEO Jay Wright said. “Her appointment as chief product officer marks an exciting chapter for our company as we continue to expand and innovate.
“We are confident that Travis will play a pivotal role in enhancing our members' success and driving our growth.”
Travis Wright added she is eager to start this new role.
“Jay and his team have built a phenomenal platform for retailers and are driving measurable impact for their members,” Wright said.
“I am excited to be able to represent the needs of retailers as they continue to scale this incredible proposition and to amplify the impact that I can have personally in the industry by supporting the success of our member base.”