Tradie Underwear has launched its new ‘Aussie Fit’ campaign.
The new advertisements feature Rugby star Nick ‘Honey Badger’ Cummins, Women’s Sevens Rugby champion Charlotte Caslick and dual Winter Olympian and freestyle aerial skier Danielle Scott.
The campaign positions Tradie Underwear as “the Aussiest undies ever” and sets out to reflect the wit and essence of Australian culture.
The TVCs were filmed in Broken Hill, Palm Beach and Kangaroo Valley.
The commercials encourage viewers to “Tradie up” from their Brazillian briefs, French knickers and American panties.
Tradie Underwear CEO Ben Goodfellow said the creative marked a first.
“We’re really excited for the launch of our new Tradie Ladies ‘Aussie Fit’ underwear range.
"This is the first time we’ve taken Tradie outside of the studio to showcase some of Australia’s stunning landscapes alongside our incredible ambassadors.
"We couldn’t be happier with the new direction as we continue to build our iconic Australian brand.”
The campaign inclusion of Cummins, Caslick and Scott is part of an ongoing multi-year talent deal procured by their manager and Lampoon Group CEO Josh White.
“Tradie has been a wonderful partner of Nick, Charlotte and Danielle for a number of years now.
"This is Tradie’s biggest campaign yet and we are all thrilled with how it has turned out,” White said.
The new TVC’s will run over the next ten weeks and will be supported with social and bus-back advertising across Australia.