New low-cost Australian airline, Bonza, has appointed Total Image Group to create its inaugural uniforms, as well as a swimwear line for customers.
Ahead of its debut in the air, Bonza appointed Total Image Group to design and supply the uniforms and swimwear after a competitive pitch process.
Bonza chief commercial officer Carly Povey said the partnership with Total Image Group was a perfect fit for the business.
"Uniforms are not just something our Bonza Legends will wear on the job.
"They’re a key part of communicating what Bonza is all about and demonstrating we’re different to what Australians have seen before in terms of airlines.
"Uniforms are so often functional in nature but far from fun to wear, we believe both can and should be achieved.
"Our uniforms will be designed with our legends in mind. We want them to be worn with pride by those who welcome our customers every day.
"Pamela and the team at Total Image Group are everything we look for in a partner; entrepreneurial Aussies who have worked hard to achieve great things and are truly excited about helping bring Bonza to life," she said.
The partnership will begin with the launch of the men's and women's swimwear which has been designed and made in Australia using recycled materials.
Bonza plans to sell the swimwear on board.
Total Image Group CEO and head designer Pamela Jabbour welcomed the partnership with Bonza.
"We are thrilled to be working with Bonza and have the privilege of bringing to life the brand with its first ever uniform range.
"Bonza is authentically Aussie in every way - down to earth, fun, and full of energy and we’ll be bringing that to life with uniforms.
"And what better way to kick things off than an iconic piece of Aussie swimwear.
"The Bonza Budgies are perfect for your carry-on when you hop aboard to explore more of our incredible backyard," she said.
Total Image Group has designed and supplied uniforms for companies including Sydney Cricket Ground, Mycar and Lion Co.
Total Image Group's uniforms dress 300,000 workers a day.
