British super-brands Topshop and Topman are set to stake an Australian first and boost their local presence.
The high street brands have confirmed the opening of a 2200 square metre flagship store in Perth in late 2014, to claim the title of the first international high street brand to hit Western Australia.
The latest Australian Topshop and Topman store will be located in Perth's newly revamped Carillion City shopping complex and will house both brands across two floors.
The product – which sees more than 300 new pieces delivered every week, will see the same collections available in Topshop Topman signature stores in London, New York, L.A and across the globe, now available for customers in Perth.
Commenting on the latest retail store for the Topshop Topman empire, Next Athleisure chairman Hilton Seskin said the move into Perth is a coup for the brands.
"We are thrilled to confirm a new flagship store for Topshop Topman in Perth – a city known for its celebration of fashion and culture. The store features exciting new design elements taking inspiration from the flagship recently opening at The Grove in Los Angeles. We look forward to bringing the full retail concept of Topshop Topman to the style minded individuals of Western Australia,” he said.
Topshop managing director Mary Homer added that the Perth store also signals the ongoing expansion for the Topshop Topman brands in Australia.
"The opening of a Topshop store in Perth is very exciting and we are thrilled to bring something very different and unique to Western Australia to sit amongst other retailers. This will build on the phenomenal success of our current Sydney and Melbourne flagship stores and I feel confident that our first to market fashion with that signature British style will appeal to the fashion forward customer in Perth,” she said.
“Newness is delivered every week and we will ensure you have the best of our collection in the amazing new space. Additionally there will be a complimentary Personal Shopping service to add to the shopping experience.”
The Perth store will add to the existing Topshop Topman retail network, which currently includes one store in Sydney, two stores in Melbourne and recently confirmed plans for the first Brisbane store.