Following the rollout of its Adaptive range to Australia, Tommy Hilfiger has announced its broader sustainability program.
The mission dubbed 'Make it Possible', aims to create fashion that 'wastes nothing and welcomes all' and includes 24 targets across four key pillars that it aims to progress towards to 2030.
Circle Round is the business' pillar to ensure products are made to be fully circular and part of a sustainable loop; Made for Life is Tommy Hilfiger's pillar to operate with sensitivity towards the planet in its buying and selling, regarding climate change, land use, freshwater and chemical pollution; Everyone Welcome is the brand's commitment to inclusivity, ensuring the brand works for every fan and is completely accessible; and, Opportunity for All is Tommy Hilfiger's commitment to creating equal access to opportunity and breaking down barriers.
Tommy Hilfiger’s program is powered by parent company PVH Corp’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100%, and improve the over one million lives across the company’s value chain.
Founder Tommy Hilfiger said that the Make it Possible program furthers the brand's vision that was established from the start.
"I opened my first store, People’s Place, in 1969 in my hometown of Elmira for people of all backgrounds to come together and share exciting pop culture experiences.
"As our brand has evolved over the years, driven by this inclusive spirit, so has our commitment to social and environmental sustainability.
"With Make it Possible, we will go even further with our commitment.
"We’re working towards our vision with the entire organization focused on it and, while we’re not there yet, we are going to get there," he said.
Key milestones that the brand has achieved in its journey so far include the Tommy Hilfiger Fashion Frontier Challenge, a global program aimed to support start-up and scale-up stage businesses developing solutions that promote inclusivity and sustainability in fashion and the launch of the Tommy Hilfiger Adaptive range.
The brand has also recently launched its People's Place Program to advance the representation of black, indigenous and people of colour (BIPOC) communities within the fashion and creative industries.
To date, more than 80% of Tommy Hilfiger designers have been trained on circular design strategies and, in 2019, 72% of cotton used globally came from more sustainable sources.
Additionally two million pieces of denim have been finished in lower impact, reducing the amount of water and energy used.
Tommy Hilfiger Global and PVH Europe CEO Martijn Hagman added that the program adds to the business' history of sustainable actions.
"In these times of health, human, environmental and economic crisis, we share a responsibility to find innovative solutions that will encourage inclusivity and build a more circular future.
"It is in our nature to drive change, even in the most challenging of times, which is why we are announcing our ambitious Make it Possible sustainability program, outlining 24 targets towards 2030.
"Tommy Hilfiger has a decade’s long track record for driving a more sustainable future, including pioneering low impact denim processes, championing water stewardship, and creating more inclusive collections.
"Make it Possible is one way we will work together to make a meaningful and lasting contribution towards a better fashion industry," he said.
Tommy Hilfiger's Spring 2021 collection is set to contain 50% more sustainable styles than last year's Spring collection.