Australian bag business Crumpler has lended operational and resource support to fashion label Tigerlily.
The news follows Tigerlily's appointment of KordaMentha administrators in March as well as high-profile departures from its CEO and CFO in February.
The businesses will share office, IT and warehousing functions from today, helping to increase operational efficiencies and reduce costs for Tigerlily.
Crumpler and Tigerlily are both owned by Australian investments firm Crescent Capital.
Crumpler CEO Adam Wilkinson said that the businesses will remain separate.
"Crumpler and Tigerlily remain separate businesses with independent identity and aesthetic, as well as individual design, marketing and customer support teams.
"This shared approach will allow both brands to streamline costs and create more robust financial efficiencies, particularly in light of the unfolding COVID-19 impact on the retail sector.
"While we have closed our retail stores to ensure the health and safety of our customers and staff, we have done so off the back of a successful three-year growth period for the business, including the 2018 brand revitalisation, our entry into the South-East Asian market, and our ongoing partnerships with the Australian Open.
"We are pleased to support another iconic Australian brand, Tigerlily, in its pursuit to retain its business and loyal customer base throughout this challenging time," he said.
This year marks the 25th anniversary of Crumpler’s debut in the Australian market, and Tigerlily just last year celebrated its 20th birthday.