The CEO of Tigerlily, Travis Wright, has confirmed that it’s still “business as usual” for the swimwear label which fell into voluntary administration again.
It is the second time Tigerlily has fallen into administration after an initial collapse in 2020. It also comes four months after the brand initiated a sale process.
In a LinkedIn post, Wright said that when she joined Tigerlily in August 2021 as the new CEO, she knew the business was in crisis.
“I always knew it would be an uphill battle,” she said. “I was excited to rebuild and mend a business that had lost its way.”
“People said I couldn’t do it, I was told there were whiskey cellar chats about how I’d fail. And if you took the latest articles at face value, you’d have said they were right.
“And yet, Tigerlily has grown more in the last two years than ever before. The team and I have been sprinting in a race back towards profitability, rebuilding the brand from the inside out. From the customer experience to product designs, today you’ll see a drastically stronger business to the one you found two years ago.”
After initiating the sale process last year, Wright said she and her team were hopeful for an owner who saw the potential of a business beginning to scale again.
Wright then acknowledged the staff at Tigerlily.
“In the face of adversity my team has held the course, pushed the boundaries, rallied together and always sought to do better, to be better which has resulted in us consistently outperforming a tough retail market,” Wright said. “And I for one, am proud as hell.
“I want to thank my exceptional team for their unwavering dedication and for pouring their everything into Tigerlily over the last two years.
“I’d also like to thank our partners, who have come alongside us equally invested in the turnaround process. Whatever the result of VA, I’ll be in your corner as your advocate, referee and cheerleader.
"For now, it’s business as usual as we await an outcome of this process.