Converse has launched its own customisation space in Melbourne.
The Chadstone activation, dubbed 'Converse You. Our Icon. Your Vision', follows a similar installation in New York.
The interactive pop-up allows users to customise a pair of Chuck Taylor All Star canvas sneakers via a bespoke app.
Each consumer receives a 1:1 experience guided through the program, selecting from a range of bespoke patches to apply to their sneakers. The initial launch collection of patches represent youth culture across fashion, sport, and music.
The activation will be run through the new year at Chadstone, with two more key Converse stores across Australia and New Zealand to follow suit ahead of Christmas.