Australian fashion brand The Upside has partnered with local fitness franchiser Strong Pilates for a new collection.
It is the first-of-its-kind partnership for both businesses.
Ten different pieces make up the new range, including sports bras, crew tops, shorts and pants, with prices ranging from $69.99 to $149.99.
The range will be sold exclusively on the Strong Pilates website and will be available to pick up from Strong studios across Australia, New Zealand and the UK.
The partnership also includes a dedicated range available to 331 Strong instructors across 50 studios.
“I’m so happy we’ve had the opportunity to work with a wellness brand like Strong,” The Upside founder Jodhi Meares said. “What really resonates is the community we have grown.
“I am a believer that a brand has to be authentic. It has to tell the truth, and this is common ground we both share. It’s special for us to work with like-minded people, who believe it is a collective duty to leave the world better than we found it and to empower people in their wellness journeys. This vision was Strong from the outset.”
Strong Pilates co-founder Michael Ramsey called the collaboration with The Upside a perfect alignment.
“As a brand, Strong has always been very clear on its values and goal of feeling stronger both physically and mentally,” Ramsay said. “This collaboration elevates that experience for our trainers and members, reinforcing our commitment to providing the best in fitness and lifestyle."
The consumer collection will be available as a pre-sale until midnight Australian Eastern Standard Time (AEST) on Sunday, February 4.
The Upside operates an online website, as well a three stores in New South Wales, and holds over 50 wholesale accounts globally, including with The Iconic and David Jones.