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The Just Group board has terminated the employment of Smiggle managing director John Cheston.

It comes three months after Cheston secured a new role at global accessories business Lovisa as CEO and managing director, where he is expected to commence in June 2025.

The Just Group board alleged that Cheston had engaged in “serious misconduct” and had made a serious breach of his employment terms, leading to his sacking.

No further information regarding Cheston's sacking has been shared.

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