Australian fashion and lifestyle platform The Iconic has signed on Spanish-born fashion label Bershka to its online product mix.
Bershka is the sister brand to international fashion retailer Zara, under global clothing company Inditex Group. As well as Zara and Bershka, Inditex manages Pull&Bear, Massimo Dutti, Stradivarius, Oysho and Zara Home.
Bershka operates nearly 1,000 stores globally across 75 markets. This is believed to be the brand’s first entry in the Australian market outside of its dedicated online website that already ships to Australia.
The brand’s core collection across womenswear and menswear will be sold on The Iconic, including cargo pants, baggy jeans, padded jackets, and trench coats at an accessible price point.
In 2023, Inditex Group’s net sales were €35.9 billion (A$58.6 billion) with 161,281 staff globally. At 2023 end, Zara had 17 stores across Australia.
Bershka is Inditex Group’s second largest subsidiary in terms of global total selling space.