Australia and New Zealand online platform The Iconic has joined forces with five local athletes in the latest instalment of its ‘Got You Looking’ campaign.
The athletes include sprinters Rohan Browning and Calab Law, swimmer Alexa Leary, breakdancer Dr Rachael Gunn, and five-time paralympic medalist Rheed McCracken, with each preparing to compete at the 2024 Paris Olympic Games.
Throughout the campaign, The Iconic will share Rohan, Rachael, Calab, Alexa and Rheed’s stories, including their triumphs and challenges.
“The Iconic is known for doing things that turn people’s heads - much like these five iconic athletes who have set their sights on Paris to represent Australia on the world stage,” The Iconic CEO Jere Calmes said. “We are absolutely privileged to be working with them.”
The Iconic’s ‘Got You Looking’ campaign was launched in February this year across the platform’s ecosystem, including paid media, customer experience, ecommerce and app touchpoints.
Previous instalments include a five-day treasure hunt-style marketing initiative to drive consumer traffic on its website, where 25 high-value items worth a collective total of $20,000 were each sold for $1.
“For us, this iteration of ‘Got You Looking’ comes at an incredible time in The Iconic’s journey as we continue to create a better way for our customers to shop,” The Iconic CMO Joanna Robinson said. “This campaign represents everything The Iconic stands for - confidence, style and empowerment - and we wish Rheed, Rachael, Calab, Alex and Rheed the very best of luck for the coming months.”