Joanna Robinson has moved from interim to permanent chief marketing officer of The Iconic, effective immediately.
In her new position, Robinson will continue to lead the company’s marketing, creative, production, and customer service teams.
Robinson joined The Iconic as interim CMO in April 2023, bringing 25 years of experience across marketing, sales and leadership.
She has previously held roles with Unilever, Esteé Lauder, Johnson & Johnson, P&G, Colgate, L'occitane, Tyrrell's Wines, and Chatime.
“As a loyal and long-time customer of The Iconic, the opportunity to join the business earlier this year was a dream come true, and I feel incredibly humbled to officially continue my role in this amazing company,” Robinson said.
“The Iconic has always been at the forefront of ecommerce in Australia and New Zealand and in an era where traditional boundaries blur and digital platforms thrive, we have a unique opportunity to redefine how we connect with our customers.
“This is hugely exciting and together with the talented teams I look forward to crafting unique experiences that will elevate our brand and cement our position as ANZ’s leading fashion and lifestyle platform.”
In her role so far, Robinson led the charge on initiatives including the recent campaign launch, The Shop That Stops The Nation, marking The Iconic’s 12th birthday in October.
The Iconic CEO Jere Calmes commended Robinson on her work so far.
“Joanna’s impact in the short time she has been our acting CMO has been nothing short of remarkable - her strong leadership and great customer insights have proven to be an integral part of our business.
“Her appointment will further strengthen our commitment to providing exceptional experiences for our customers and retail partners.”