Online fashion platform The Iconic has secured a deal with the Seven Network to be an official partner for the 64th TV Week Logie Awards.
The partnership will feature The Iconic’s masterbrand campaign, ‘Got You Looking,’ rolled out across the Seven Network, including 7plus and 7Bravo, and will include exclusive Red Carpet VIP experience customer giveaways and style content surrounding the event.
The ‘Got You Looking’ campaign is a full-funnel marketing campaign that was initiated earlier this year and launched across The Iconic’s ecosystem, including paid media, customer experience, ecommerce and app touchpoints.
Created in partnership with Dentsu Creative and Love Media, the ‘Got You Looking’ masterbrand is intended to draw attention and drive brand awareness.
A recent instalment of the campaign included a five-day treasure hunt-style marketing initiative to drive consumer traffic on The Iconic’s website, where 25 high-value items worth a collective total of $20,000 were each sold for $1.
Alongside the media partnership, The Iconic and Seven are offering four people, and a plus one, a prize package to experience the Logies.
This includes accommodation, entry tickets, red carpet experience, outfits provided by The Iconic, and makeup and hairstyling.
Speaking on the ‘Got You Looking’ campaign, The Iconic CMO Joanna Robinson said it included a dedicated ‘Got You Looking’ landing page within the app and website.
“With more than 1,600 brands, 165,000 products and 500 new arrivals on-site daily, The Iconic aims to surface (or suggest) the most relevant products personalised to our customers,” Robinson said.
“Our intuitive navigation and filtering options based on contextual intent-driven descriptions and market leading personalisation capabilities enable our customers to seamlessly discover customised product recommendations, while also viewing similar or complementary items that relate to their individual interests.”