The Iconic has expanded its toys offering, launching a dedicated Lego Store on its site.
Lego joins The Iconic's assortment of 1500 brands and 165,000 products and strengthens its toy offering, which already includes brands such as Barbie, Nerf, Disney Princess and Sesame Street.
The Iconic's assortment of Lego sets includes the Lego City, Duplo, Friends, Technic, Star Wars, Harry Potter and Ninjago brands.
In addition to the children's offering of Lego, The Iconic has also curated a special edit for 'kidult' Lego fans, which houses complex sets from the Lego Art, Icons and Ideas brands.
"In great news for families and Lego fans young and old, the new dedicated e-destination will allow parents and Lego enthusiasts to conveniently shop their favourite collections by a range of online filters," a spokesperson for The Iconic said.
"In other great news for parents desperately seeking new activities to keep little ones entertained, residents from Sydney metropolitan areas can enjoy access to endless entertainment at lightning speed thanks to The Iconic’s three-hour delivery window," the spokesperson said.
Lego's launch on The Iconic follows the release of its 2021 financial results, where it reported consumer sales growth of 22% and revenue growth of 27% to US$8.3 billion compared to 2020.