Australian etailer The Iconic has announced the addition of another global brand to it's growing stable of sportswear labels, Under Armour.
The Iconic has launched Under Armour with a range of elevated footwear, apparel and accessories, and will expand into new categories later this year to offer customers an extensive range of premium products.
The Iconic CEO Patrick Schmidt said the addition of the brand would bolster the strength of The Iconic Sport category.
“Under Armour is one of the most innovative high-performance sports brands in the world, so as Australia and New Zealand’s largest online retailer, we are thrilled for its launch on The Iconic.
“With over 100 sports brands already on-site, the introduction of Under Armour will further strengthen our position as the leading destination across ANZ.
“Providing our customers with the best curation of local and international sports brands is our utmost priority and we know they will love the addition of Under Armour to our brand assortment.”
Under Armour ANZ MD Fernando Reani expressed his excitement around the news, with the brand taking a digitally focused approach to the local market.
“Both Australia and New Zealand have a young, digitally connected population, and our vision is to establish Under Armour as a leading brand in both countries.
“We are excited to be part of The Iconic family and provide a new space for consumers to interact with our brand’s latest innovation and premium product assortment, expanding upon our mission to “make you better” while delivering an elevated and personalised shopping experience.”