Global Fashion Group (GFG), parent company to The Iconic, has formalised a senior executive reshuffle.
Helen Hickman will succeed Matthew Price as CFO of the group, effective August 14, 2023. Hickman is currently director of group finance and has been with GFG for over seven years, acting as Price’s deputy.
Hickman has over 20 years of financial experience and has been key in building the GFG finance function, preparing its IPO and overseeing the core accounting, controlling and FP&A responsibilities of the CFO remit.
This is the latest appointment in a six-month executive shakeup. Effective August 14, the management board will be composed of group CEO Christoph Barchewitz and group COO, and CEO of GFG’s SEA business, Gunjan Soni.
Jere Calmes was appointed CEO of ANZ in early June after a successful three-year tenure as CEO of Lamoda - which GFG sold in late 2022. Calmes takes over from Erica Berchtold, who held the CEO position since early 2019.
Barchewitz is also the current interim CEO of LATAM, with the securing of a permanent CEO underway.
Meanwhile, Nicolle Strauss takes on responsibility for leading GFG’s ‘People & Planet Positive’ agenda as chief people and sustainability officer.
“The transformation of the executive team reflects the priorities and change in complexity and scale of the Group,” Barchewitz said. “With a leaner and refreshed leadership structure, we are more focussed than ever on continuing to advance our platform vision whilst priorisiting profitability and improved cash flow in the short-term.”
The business is focused on growth in Latin America (LATAM), South East Asia (SEA) and Australia/New Zealand (ANZ).