Fashion and lifestyle platform The Iconic has unveiled the second phase of its ‘Got You Looking’ masterbrand campaign.
The second instalment comes after a successful introduction of its new masterbrand reset in March 2024.
Created in partnership with Dentsu Creative and Love Media, the second phase of ‘Got You Looking’ will be pushed through the platform's ecosystem, including paid media, customer experience, e-commerce and app touchpoints.
Lead channels for this new phase are video and high-impact digital out of home, supported by high-impact digital display and contextual OOH.
In the final weeks of the campaign, radio will feature a promotion offering listeners a chance to win free tickets to The Iconic’s ‘Sounds of Summer Event’ which continues within the ‘Got You Looking’ lens.
“Phase two of our ‘Got You Looking’ campaign takes the bold creativity of phase one and builds upon it,” The Iconic CMO Joanna Robinson said. “We’ve always been about pushing boundaries and creating a better way for people to shop, and this next phase continues that journey.
“Drawing on our legacy of setting new benchmarks and creating unforgettable experiences, our latest creative is designed to capture attention and remind our customers why they continue to shop with The Iconic.”
According to The Iconic, phase one drove growth for the platform, including boosting purchase intent by 10 per cent, increasing onsite traffic by 14 per cent and generating a 10 per cent surge in app downloads year-on-year, whilst also driving brand awareness and preference by 4 per cent and 8 per cent respectively.
The next phase follows the stop-and-look creative, showcasing the platform's latest spring offering across fashion, beauty, home, wellness and sport.
For this latest phase of the campaign, The Iconic reported that a refined media strategy was implemented based on insights from the initial campaign’s effectiveness study.
The second phase, according to The Iconic, will focus on "enhancing digital media performance through Amplified Intelligence's ‘Attention Prove’, ensuring maximum impact and engagement."